Novak Djokovic wins ATP World Tour Finals Copyright Getty Images
(December 21, 2012) IMG Worldwide has signed five-time major winner and World No. 1 Novak Djokovic for “exclusive worldwide management and representation.”
The multi-year deal with IMG will represent the Serb in in developing a brand building strategy through marketing, endorsements, appearances and licensing along with select global business initiatives.
IMG Chairman and CEO Mike Dolan said of the announcement, “Novak Djokovic is a superbly talented tennis player, and world-class competitor who demonstrates a very strong character through his passion and commitment to his game. I believe he has the ability to translate those qualities into achieving great success working with global brands in the marketplace.”
“I’m very happy with how my career has been advancing these past few years. Working with IMG will continue to build off of that momentum. IMG’s expansive global footprint will offer me a truly unique set of resources to explore business opportunities that simply do not exist anywhere else in the industry,” said Novak Djokovic.
“We are very pleased to have a great champion such as Novak, who is widelyconsidered to be one of the greatest tennis players of all time, choose IMG to work with during this momentous time in his career,” noted Fernando Soler, Head of IMG’s Global Tennis division.
IMG represents other tennis players including Rafael Nadal, Maria Sharapova, Venus Williams, Li Na and Thomas Berdych. IMG also helps to run and represents pther tournaments including the Sony Open, Australian Open, Chennai Open, Wimbledon, Barcelona Open and a new event in Rio de Janeiro to be played for the first time in 2014, among others.
Karen Pestaina for Tennis Panroama