By Melinda Samson
(January 13, 2013) MELBOURNE, Australia – On Sunday adidas launched the first “adidas by Stella McCartney” barricade collection of tennis apparelto be worn by tennis players Caroline Wozniacki, Maria Kirilenko and Laura Robson.
The players featured their new outfits on a court of a different kind. Instead of the grass, clay or the hardcourt surfaces they are used to playing on, the collection was unveiled in the world’s first mirror court. The court offered a living kaleidoscope of moving reflections, and allowed the new collection to be showcased from the front, back and sides, all at the same time.
Inspired by the ready to wear collection, the range plays on Stella McCartney’s use of feminine lines that flatter and enhance the female form on court.
The tennis players will wear the range during 2013 Grand Slams, showcasing its leading design qualities, standout aesthetic and performance functionality.
“I always play better when I feel good, that is very important to me,” says Caroline Wozniaki.
“The new adidas by Stella McCartney barricade range makes me feel secure and comfortable on court. The bright color blocking and advanced technology presented in each item I’m wearing gives me the confidence to focus solely on my own performance on court,” said Wozniacki.
To see the new range on court at the Australian Open, watch first round matches between Caroline Wozniaki and Sabine Lisicki, Maria Kirilenko against Vania King and Laura Robson versus Melanie Oudin.
Melinda Samson lives in Melbourne and runs the site Grand Slam Gal. Follow her on twitter @Grandslamgal.