(January 13, 2106) FILA has extended its Premier Sponsorship agreement with the BNP Paribas Open, the largest ATP World Tour and WTA combined two-week event in the world to be held March 7-20, 2016 at the Indian Wells Tennis Garden, it was announced today by Chief Executive Officer Raymond Moore.
With the multiyear partnership, FILA will continue to serve as the Official Apparel and Footwear Sponsor of the Tournament, providing custom designed uniforms to event staff, volunteers, ball kids and officials. FILA will continue to have a retail store on-site at the BNP Paribas Open, offering an enhanced shopping experience for spectators. At this year’s tournament, FILA will unveil its 2016 collection of tennis apparel and new performance tennis shoe, the Cage Delirium, as well as provide t-shirts for the Kids’ Day School Team Tennis Challenge.
FILA will also expand its role at the Indian Wells Tennis Garden (IWTG) throughout the year, outfitting teaching pro and tennis club staff, while providing local area high schools and junior colleges with the option of a team purchase program. FILA will become involved with the IWTG junior academy and local National Junior Tennis League events, as winners will receive FILA tennis apparel and footwear packages.
“FILA’s sponsorship of the BNP Paribas Open is the cornerstone of the brand’s tennis event marketing efforts,” said Jon Epstein, President of FILA North America. “We are thrilled to extend our relationship with an event that is best in class, and continue to build on this terrific partnership. We look forward to our year-round involvement at the Indian Wells Tennis Garden.”
“I’m excited to continue our long-standing partnership with FILA while also broadening our agreement to include a year-round presence at the Indian Wells Tennis Garden,” said Moore. “Whether it is through their retail space, outfitting our volunteers, or via activations at events like Kids’ Day, FILA is always seeking to connect with our patrons and create a more engaging and dynamic experience at the BNP Paribas Open, and we greatly value that in a sponsor.”