SAN LUIS OBISPO, CA – Tennis Warehouse and the Womenâ€™s Tennis Association (WTA) today announced the renewal of their longstanding partnership through 2012, marking the 10th year of collaboration. Under terms of the deal, Tennis Warehouse will remain an official partner of the WTA website.
“Our partnership with the WTA over the past decade has provided Tennis Warehouse with the opportunity to promote the products used and worn by WTA players,â€ commented Don Hightower, President of Tennis Warehouse. â€œFans want to buy what the pros use, and merchandising endorsed products on WTA player profile pages is a logical way to connect fans with the players’ gear.â€
This e-commerce partnership puts tennis products at shoppersâ€™ fingertips by allowing tennis enthusiasts to browse their favorite playersâ€™ profiles on the WTA website. The profiles feature the gear and apparel their favorite players are using and connect directly to the Tennis Warehouse online catalog.
â€œTennis Warehouse has been a loyal partner of the WTA, and we look forward to leveraging our growth in the digital space to engage consumers and drive sales for Tennis Warehouse,â€ said Stacey Allaster, Chairman and CEO of the WTA.
The partnership renewal with Tennis Warehouse marks a fourth renewal for the WTA in the last 13 months. In addition to renewing Sony Ericsson as the WTAâ€™s lead global sponsor last March, WTA re-signed Travelex, and significantly upgraded its deal with USANA, a leading global vitamin and health supplement manufacturer. New partnership deals signed during the last year include Oriflame, a leading European cosmetics company; Peak, a leading Chinese apparel company; and Jetstar, a subsidiary of Qantas airlines.
ABOUT TENNIS WAREHOUSE
Tennis Warehouse was started in 1992 as a 500-square-foot specialty tennis shop in San Luis Obispo, California. Since then it has grown to be the largest online specialty tennis dealer in the world. In 2008 Tennis Warehouse expanded to include a sister company, Tennis Warehouse Europe, located in Germany. To learn more about Tennis Warehouse, visit: http://tenniswarehouse.com/. To connect, visit: http://www.youtube.com/user/tenniswarehouse, http://www.facebook.com/tenniswarehouse and http://twitter.com/tenniswarehouse.
The WTA is the global leader in womenâ€™s professional sport with more than 2,400 players representing 99 nations competing for more than $87 million in prize money at the WTAâ€™s 53 events and four Grand Slams in 33 countries. More than 5 million people attended womenâ€™s tennis events in 2010 with tens of millions more watching on television and digital channels around the world. The WTA competitive season concludes with the WTA Championships in Istanbul, Turkey from October 25-30, and the Commonwealth Bank Tournament of Champions in Bali, Indonesia, from November 3-6. Further information on the WTA can be found on www.wtatour.com.